Pre-conference workshops
Thursday, October 8
1:30–3:30 p.m.
Memphis Cook Convention Center
Get your conference experience started off right by attending a pre-conference workshop. Choose to participate in one of the three concurrent workshops to enhance your practice and learn new management skills you can take back to the real world. Whether you're an in-house designer, just out of school or have years of experience under your belt, you'll be able to apply the strategies you learn to benefit both you and your company. Register now!
In-house: In-come [SOLD OUT]
Andy Epstein, invangelist and head, AIGA In-house Design; Jeni Herberger, founder, Jeni Herberger Creative Concepts, and co-founder, Big Fish; Michael Lejeune, creative director, Metro
The process of creating and implementing a successful financial model for an in-house team is fraught with bureaucratic, political and logistical challenges. The fact that designers may not have the proper training and experience to address these challenges makes it all the more critical for them to enter into a dialogue on best business practices, implementation strategies and real-world sustainable financial models. This session is designed to provide practical advice on how to determine and adopt an appropriate financial model, the development of budgets that truly meet departmental needs, and where and how to find the money needed to create and maintain a sustainable in-house creative enterprise.
Stronger Leadership, Stronger Business: Staffing and managing your team for success [SOLD OUT]
Emily Ruth Cohen, consultant to creative professionals
Wondering how to build and leverage your team and better optimize creativity, profitability and operational systems? In this workshop, learn how to assemble your staff for optimized creativity and profitability through a mix of effective management models. Emily Ruth Cohen, consultant to creative professionals, will explore organizational and inspirational systems and tools that ensure a motivated and dedicated staff. Cohen will also provide recommendations on employee roles, team morale, client and project management and the hiring process.
Management by Design: How to Have Fun, Make Money and Run Your Projects Effectively [SOLD OUT]
Emily Carr, assistant studio manager, project manager and brand strategist, Gensler
Are you looking for that elusive solution for running projects with less stress and more organization? The solution is different for every project, team and client. Learn how to leverage the assets of your firm, the culture of your client and the strengths of your team members to run projects effectively. Emily Carr, project manager and brand strategist at Gensler, will speak to commonalities and “lessons learned” that can be applied regardless of the size or budget of your project and/or client. She will also review best practices for pricing, time management, organizing and evaluating the proposal process and motivating teams throughout the project lifecycle.
