Archived on August 20, 2012. Visit www.aiga.org for more information.

Affinity sessions

Affinity sessions

“Make/Think” attendees can look forward to a wide range of affinity sessions on interaction design, sustainability, in-house design, design education, multiculturalism, practice management and more. Follow us on Twitter to get news on new presentations as they’re added!

Archived on August 20, 2012. Visit www.aiga.org for more information.
Archived on August 20, 2012. Visit www.aiga.org for more information.

Art Direction on the Web [Interaction design]
Wednesday, October 10 2:15–3:30 p.m.
Ian Adelman, design director, nymag.com and menupages.comAgnieszka Gasparska, principal, Kiss Me I’m Polish LLCKhoi Vinh, design director, NYTimes.com
As print magazines face an increasingly perilous future, what does the future hold for art direction and editorial design in the online world? Three veterans of online publishing discuss the ins and outs of creatively steering digital publications, and how this stewardship parallels and differs from the grand traditions of design in print. Expect a lively, spirited discussion.

Beyond the Desktop [Interaction design]
Tuesday, October 9 11:00 a.m.–12:15 p.m.
Jake Barton, principal, Local ProjectsJennifer Bove, principal, interaction design, Kicker StudioJodi Forlizzi, associate professor of design and human-computer interaction, and A. Nico Habermann Chair of Computer Science, Carnegie Mellon University
With screens in every space, designers are being asked to create experiences that move out of the computer and into our everyday lives. What happens to screen-based work when screens are everywhere? Can designers create experiences that unite the digital, physical, and the mobile? Designers now use a mixture of digital and physical interfaces to offer content and meaning on the public’s terms, and to create products that learn from users’ behavior and adapt accordingly. The ubiquity of design and technology in everyday life requires designers to move from designing artifacts to creating experiences—experiences that are meaningful, dynamic and often invisible. Together, a panel of experts will examine a range of current and upcoming trends: gestural interfaces and behaviors, big games and ubiquitous computing, and the challenges of designing the interfaces through which users understand these new experiences.

Branding Obama [Government design]
Wednesday, October 10 2:15–3:30 p.m.
Sol Sender, associate partner, VSA Partners, Inc.Scott Thomas, founder, SimpleScott and The Post Family
Dubbed a “strategic and smart campaign” by Fast Company, the Obama “brand” has received much recognition not only within the design community, but also throughout the nation and abroad. Sol Sender and Scott Thomas, creators of the official Obama logo and website, will discuss their experiences developing this historic political brand.

Branding in a Design-conscious World [Other]
Tuesday, October 9 2:15–3:30 p.m.
Vivian Rosenthal, director/art director, Tronic StudioSebastien Agneessens, founder and principal, Formavision
At a time when the creative community is becoming a more design-conscious, socially involved, independent and influential group, brands are challenged to assume the role of cultural curators who must inspire a meaningful and culturally relevant dialogue with their audience. In this time of change, branded content has become the most effective form of advertising. New York-based curating and experiential agency Formavision and new-media studio Tronic will showcase how they help companies meet this very challenge.

Chief Culture Officer [Ethnography and culture]
Wednesday, October 10 11:00 a.m.–12:15 p.m.
Grant McCracken, PhD, cultural anthropologist, research affiliate, MIT, and author, Culture and Consumption
Levi Strauss missed a shift in American culture. The penalty: $1 billion. Quaker missed a shift in culture. The penalty: $1.4 billion. Keeping track of culture—understanding its opportunities and avoiding its pitfalls—is the first order of business for American corporations. They need an expert in the C-suite who makes culture a full time responsibility—a Chief Culture Officer who can take the pulse of trends while developing an understanding of the deep waves that move culture. With design and design thinking such a integral part of American culture, the Chief Culture Officers will be in a position to help corporations see the value design creates, and the importance of honoring designers and the design process. McCracken will discuss describe what a CCO does, with special attention paid to how designers can serve as real or stealth CCOs.

Confession of a Change Junkie Redux [Medalists and legends]
Tuesday, October 9 2:15–3:30 p.m.
Clement Mok, design and business consultant, and principal, The Office of Clement Mok
What do you do for a second act in a career when you are bored with print and interactive design? Clement Mok will detail one designer’s journey looking for “the next big thing” and lessons learned about the value of artifact-making.

Cross-cultural Design Panel [Multiculturalism]
Wednesday, October 10 2:15–3:30 p.m.
Agustin Garza, founder and principal, Garza Group CommunicationsAaron Marcus, president, Aaron Marcus and Associates, Inc.Dori Tunstall, PhD, associate professor of design anthropology and associate dean of learning and teaching, Swinburne University, MelbourneZelda Harrison, AIGA Center for Cross-cultural Design
Ending the series of sessions on cross-cultural design, Zelda Harrison will moderate the AIGA XCD panel discussion and will speak with experts about the impact culture has on design in the United States and abroad. She and the panelists will discuss their experiences working in the field, how their personal and cultural experiences inform their design decisions, how U.S. designers as a whole consider culture as a parameter in design, and where they see the future of design as we become a more globalized and diverse community.

Design Education Internationally [Design education]
Wednesday, October 10 11:00 a.m.–12:15 p.m.
Luisa Collina, professor, Politecnico di Milano, and board member, CumulusChristian Guellerin, director, L’École de design Nantes Atlantique, and president, CumulusFred Murrell, chair, graphic design and interactive media, Rocky Mountain College of Art + Design
Education is at that point where thinking globally is not just a nice idea, it’s a necessity. Everything our students touch, see, hear or create becomes part of a global network of social information, creative thinking and cross-cultural dialogue. Members of Cumulus, the International Association of Colleges and Universities of Art, Design and Media, will address the issues of international education in a series of short presentations that address global education using educational examples from around the world.

Design Ethics in a Global Community [Design education]
Wednesday, October 10 2:15–3:30 p.m.
Leslie Becker, professor of graphic design and visual studies, California College of the ArtsBrian Dougherty, principal creative director, Celery Design CollaborativeBarbara Sudick, associate professor, Department of Communication Design, California State University, ChicoCameron Tonkinwise, chair, Business Design and Sustainability, Parsons the New School for Design
How are global communities and the new technologies, services, and systems that connect them challenging our perceptions of ethical design? What new issues does the deep collaboration required for the design of trans-cultural and sustainable practices present? How has the shift from individual ownership to shared usership thwarted responsible design practices? These and other emerging ethical issues will be discussed in an interactive session.

Design Research Outreach to Business, Government and Society [Design education]
Tuesday, October 9 2:15–3:30 p.m.
Fred Collopy, professor and chair, Information Systems Department, Weatherhead School of Management, Case Western Reserve UniversityDori Tunstall, PhD, associate professor of design anthropology and associate dean of learning and teaching, Swinburne University, MelbourneJoseph Prichard, designer and teacher/project advisor, California Institute of the Arts
Design research seeks to better understand and improve the design process, but to what ends? How are design researchers connecting their practices to the efforts of business, government and society? The three panelists in this session explore how design research helps to understand and improve the processes of business, government and society. Fred Collopy of Case Western Reserve University’s Weatherhead School of Management shares the successes of design research for business and “managing through design.” Dori Tunstall of Swinburne University and the US National Design Policy Initiative both moderates and addresses the challenges of design research for government. Joseph Prichard of CalArts’ finalist submission to the INDEX: | AIGA Aspen Design Challenge engages design research in improving society’s use of fresh water.

Design and Public Life [Social responsibility]
Wednesday, October 10 11:00 a.m.–12:15 p.m.
David Gibson, principal, Two TwelveJulie Lasky, editor, Change Observer
In the age of Obama, designers and their allies see a fresh opportunity to work at the intersection of design and the public realm. Government is now taking a more active role in the shaping of public life. The design community can play a useful and visible role in this process. There are a number of different dimensions to this engagement. For designers, there are opportunities to move beyond the paradigm of the standard designer-client relationship. For design critics and writers, there are new definitions of design that require a more generous breadth of media coverage and analysis. Gibson, principal of Two Twelve and author of The Wayfinding Handbook: Information Design for Public Places, and Lasky, editor of Change Observer, Design Observer's channel devoted to design and social innovation, will lead a discussion about the ways that design can be used for the benefit of citizens to make public systems more transparent, understandable and accessible, to improve the quality of life and make our democracy more engaging and inclusive.

Eco-Tools for Today and Strategies for Tomorrow [Sustainability]
Wednesday, October 10 2:15–3:30 p.m.
Wendy Jedlicka, CPP, president, Jedlicka Design Ltd.
With new client directives and government regulations pushing for sustainable design solutions rather than just happy “green” talk, today's designers need actionable tools to deliver real change. Lead by one of sustainable design's more vocal advocates, designer and author Jedlicka offers participants a tangible set of easy to understand tools to use today, as well as insight to asses the ever changing flood of new information and materials that are driving sustainability’s evolution.

Experience Design [Multiculturalism]
Tuesday, October 9 11:00 a.m.–12:15 p.m.
Aaron Marcus, president, Aaron Marcus and Associates, Inc.
User-experience design is at the top of the list of concerns for internet-based product/service user-interface development, especially for global deployment. How do cultural differences affect that experience? How do the similarities and differences influence emotions, trust, persuasion, intelligence and even cognition? These questions cut across all design disciplines, platforms, applications, user communities, markets and content themes. Aaron Marcus will survey the issues of cross-cultural communication, introduce cultural dimensions and discuss issues that challenge analysts and designers worldwide. This session will help all developers who are seeking to embrace this additional set of concerns that impact usability, usefulness and appeal.

Facebook Design: An Inside Look [Social networking]
Tuesday, October 9 11:00 a.m.–12:15 p.m.
Ben Blumenfeld, communication design manager, Facebook
Take an inside look at the unique challenges and approaches of the Facebook design team. Ben Blumenfeld, communication design manager for Facebook, will describe the design team three main values—leverage, data-driven design and iterative design—and showcase examples of how this approach allows a small team to design a product that enables hundreds of millions of people to share and connect with each other. He will also describe the pain points and lessons learned through specific examples, including three stories of how their design approach translated into results: the 2008 election, driving millions to the polls; the Facebook FARC protests, assembling a worldwide protest; and the Obama Inauguration, how Facebook live feed created the largest virtual living room to date.

Folding Sustainability into Your Life [Sustainability]
Wednesday, October 10 11:00 a.m.–12:15 p.m.
Phil Hamlett, director of graduate graphic design, Academy of Art UniversityCheryl Heller, CEO, Heller Communication DesignTerry Irwin, head, School of Design, Carnegie Mellon UniversityAnn Willoughby, president and chief creative officer, Willoughby Design
Join design titans Cheryl Heller, Terry Irwin and Ann Willoughby as they recount the mid-career epiphanies that transformed their understanding of design’s role in the world as well as their own subsequent design outlook. Each will relate how they came to an understanding of sustainable principles and discuss the effect that deeper investigation and additional revelations have had upon them and their careers. This inspirational panel discussion will provide attendees a firsthand account of the challenges—and the rewards—of folding sustainability into your everyday personal and professional lives. AIGA Center for Sustainable Design co-chair Phil Hamlett will moderate.

From Shepard Fairey to Fair Use: What’s Law Got to Do With Us? [Practice management]
Wednesday, October 10 11:00 a.m.–12:15 p.m.
Linda Joy Kattwinkel, Esq., Owen, Wickersham & EricksonShel Perkins, management advisor, Shel Perkins Associates
We are all influenced by one another’s work, but where is the line drawn between being inspired and copying illegally? Is it okay to mimic famous brands? What about working from photographs? Is it safe to take images from the web if we digitally alter them? Can we use old images or works from other countries? When is something in the public domain? In this session Linda Joy Kattwinkel, designer and arts attorney, and Shel Perkins, management advisor to creative services firms, will explore these questions and other legal issues facing designers today. The session will feature a rich visual presentation of infringing and non-infringing case studies through side-by-side comparisons, followed by questions and answers.

Hatch Show Print: One Hundred Years of Hand-set Graphic Design [Other]
Tuesday, October 9 11:00 a.m.–12:15 p.m.
Jim Sherraden, manager, chief designer and archivist, Hatch Show Print
Hatch Show Print is a one-of-a-kind letterpress poster and design shop located in Nashville, Tennessee. Founded in 1879, Hatch is still printing and designing over 600 pieces a year, using the shop’s original wood type. Hatch is best known for its country music posters, and since 1992 has operated as a non-profit division of the Country Music Hall of Fame and Museum. Hatch operates under the mantra of preservation through production and has designed and printed posters for many of the world’s most popular entertainers including B.B. King, Neil Young, Coldplay, The Dead and Alan Jackson. Design customers include: The New York Times, Wired Magazine, Golf Digest, Anthropologie, Taylor Guitars and the neighbor’s bar mitzvah. Jim Sherraden, Hatch Show Print’s manager, chief designer and archivist, will start his presentation with the very first poster ever printed at Hatch before speeding through over 100 years of hand-set graphic design history.

Illuminating the Energy Issue [Sustainability]
Tuesday, October 9 2:15–3:30 p.m.
Matt Rollins, partner and creative director, ICONOLOGICKirk von Rohr, designer and art director, Kirk von Rohr Design
Some issues can be off-putting or inaccessible by virtue of their sheer complexity. Energy is a prime example. See how two designers have illuminated the topic by using story, data and dialogue to engaging effect. Using HERE magazine as a primary example, Matt Rollins will focus on the variety of approaches one can take in demystifying a complex topic from the purely informational to the historical context and individual lens, to dialogue, future scenarios, artifact and documentary. Using wattzon.com and Make magazine as case studies, Kirk von Rohr will look at designing information graphics, how to editorially package content and pair it down to a saturated, comprehendible visual form.

Improving Design Education for School-age Kids [Design education]
Tuesday, October 9 11:00 a.m.–12:15 p.m.
Caroline Payson, director of education, Cooper-Hewitt, National Design MuseumMartin Rayala, PhD, assistant professor of art and design education, Kutztown University
The designers, clients, customers and decision-makers who will determine how the 21st century turns out are in our K-12 schools right now. Do teachers know what and how to teach young people to help them create a future that works for 100 percent of humanity? We live in the most exciting time in the history of the planet. Students have access to knowledge and technologies that enable us to create a future that works—a future that is safe, sustainable, equitable, just, and full of wonder and delight. This session invites you to learn about and help shape major design education initiatives at the Smithsonian Cooper-Hewitt National Design Museum and other places across the country. These programs not only help prepare future designers, but perhaps more importantly, help prepare tomorrow’s citizens and decision-makers to value the role of design in our social, economic, political, environmental and aesthetic fabric.

In-depth [In-house]
Wednesday, October 10 2:15–3:30 p.m.
Jeni Herberger, founder, Jeni Herberger Creative Concepts, and co-founder, Big FishEmily Ruth Cohen, consultant to creative professionalsAimee Hoban, creative director, Starwood Hotels and Resorts WorldwideBrad Weed, director of user experience design and research, MicrosoftStanley Hainsworth, chief creative officer, Tether, and former global creative director, StarbucksMichael Lejeune, creative director, Metro Design StudioAndy Epstein, invangelist and head, AIGA In-house Design
The In-house: In-depth affinity session caps off a series of presentations created to provide designers with a comprehensive view of the opportunities and challenges that they face when practicing design in the corporate environment. Join this distinguished panel of in-house experts for a discussion of all things in-house. This is a unique opportunity to pose those questions that have always nagged and bedeviled you in a forum guaranteed to provide key insights and real-world solutions.

In-dividuals [In-house]
Wednesday, October 10 11:00 a.m.–12:15 p.m.
Jeni Herberger, founder, Jeni Herberger Creative Concepts, and co-founder, Big Fish
In both good and bad economic times, the role a designer plays in the business world has become that of strategic partner. Setting oneself apart from the rest of the crowd and truly presenting the best possible combination of skills, experience and knowledge are what distinguish a great designer from a good one. Learn how to make yourself look great through what you show, what you say and the personal brand you exude. Hear what creative directors and company/agency leads across the country have to say about what makes for an invaluable designer in their eyes. Get real-world advice on making your career all you want it to be!

In-frastructure [In-house]
Tuesday, October 9 11:00 a.m.–12:15 p.m.
Emily Ruth Cohen, consultant to creative professionalsAndy Epstein, invangelist and head, AIGA In-house Design
Do you wish you could leverage your in-house department business model, staffing structure and project management processes to get the most out of the resources you have to work with? Are you saddled with reactive staff and account management systems and ineffective operational processes? If so, youre not alone. Many internal creative departments are in the same boat. Drawing on their years of industry experience, Emily Ruth Cohen and Andy Epstein will discuss a variety of best practices that will teach you how to structure your department, organize your team and optimize processes and workflow.

In-position [In-house]
Tuesday, October 9 2:15–3:30 p.m.
Aimee Hoban, creative director, Starwood Hotels and Resorts Worldwide
The in-house creative group at Starwood Hotels and Resorts Worldwide has undergone some very big changes—the furthest-reaching being a powerful name change from Creative Services Group to Brand Design. The department is now a place clients go to for ideas and expertise, not just to clean up a mess. Internally, the creative group has shifted from working reactively to thinking proactively and adopting new ways to work hard and successfully while remaining customer-centric and focusing on the bottom line. Creative director Aimee Hoban will present a case study and discuss broader lessons that can be learned from the Starwood creative team success.

Intercultural Design [Multiculturalism]
Tuesday, October 9 2:15–3:30 p.m.
Agustin Garza, founder and principal, Garza Group Communications
In an increasingly connected world, the understanding of intercultural design is essential to every designer᾿s practice and an important field of study. With more than 25 years in the field of intercultural design, Agustin Garza will discuss the management challenges and anthropological and marketing achievements designers face in today integrated marketplace. While design is an insightful process that can reveal many differences in cultural behaviors and beliefs, it also contributes to the wonderful discovery of what is common and meaningful to all human beings. Garza explains why, to be successful, young professionals must have a strategic understanding of cultural intricacies and must reformulate their practices to reflect the intimate give and take between design and culture.

Live and Graphic: When Worlds Collide [Motion graphics]
Wednesday, October 10 11:00 a.m.–12:15 p.m.
Erik van der Wilden, director of editorial and animiation, nailgun*Michael Waldron, creative director, nailgun*
What happens when worlds collide? The results can be deadly: earthquakes, volcanoes and floods. Live action and graphic worlds colliding? That match-up can make for cataclysmically interesting creative about murder, sex, global entertainment and sneakers. nailgun* co-founders Michael Waldron and Erik van der Wilden will break down their live action/motion graphics process for the full redesign of the Emmy-award-winning “America’s Most Wanted”; the show package for E!’s highest rated show, “The Girls Next Door”; the network redesign for the Universal Channel; and a hot-off-the-press spec spot for Converse.

Looking Back/Looking Forward: Mentoring and the Economic Future of Design, sponsored by Sappi Fine Paper [Social responsibility]
Tuesday, October 9 11:00 a.m.–12:15 p.m.
Denise Korn, principal/owner, Korn DesignMark Randall, principal, WorldstudioGreg Selkoe, founder, KarmaLoop.comPetrula Vrontikis, principal, Vrontikis Design Office
Denise Korn and a distinguished panel of designers from various disciplines will share their experiences on how they got their start—the funny stories, awkward interviews and impressive mentors that molded them into the vibrant creative professionals they are today. Join them as they share these formative experiences, how they propelled their careers forward, and their thoughts on what the future holds for the design industry as a whole in this new economic environment.

Make/Think/Change: Thoughts on Design and Social Innovation [Social responsibility]
Wednesday, October 10 2:15–3:30 p.m.
William Drenttel, partner, Winterhouse
William Drenttel will present a personal narrative of a year spent working in the zone of design and social innovation—what have we learned and where are we failing. From a traditional design practice to a full-time engagement with social enterprise projects, Winterhouse has transformed itself from design studio to design institute. This session will encourage discussion around the current state of design for social change, as well as provide updates on AIGA and Winterhouse work.

Making/Thinking Culturally: Trans-cultural Aesthetics and Contemporary Design [Multiculturalism]
Wednesday, October 10 11:00 a.m.–12:15 p.m.
Elizabeth Tunstall, PhD, associate professor of design anthropology and associate dean of learning and teaching, Swinburne University, Melbourne
At the intersection of global cultures, what informs the designer aesthetic approaches to thinking and making? How is one cultural identity implicated in the objects, communications and experiences one designs? What does it mean to borrow from other cultures in the making of communications and experiences? Interrogating notions of cultural purity, authenticity and tradition, Elizabeth Dori Tunstall’s presentation is framed by Cuban theorist Fernando Ortiz concept of trans-culturation, which is defined as the reciprocal but uneven selective borrowings from one culture to another. Through her investigations into the work of select designers and her own graduate students, Tunstall will address the pleasure, ethics and politics of transculturally-based designing.

Managing Through the Recession [Practice management]
Wednesday, October 10 2:15–3:30 p.m.
Robin Tooms, managing director and brand strategist, SavageShel Perkins, management advisor, Shel Perkins Associates
Design firms and clients are all struggling to survive the economic downturn. This session shares insider strategies for keeping your studio healthy and your creative projects on track. At the studio level, Robin Tooms and Shel Perkins will look at ways to pump up new business development and trim operating costs. At the project level, they will discuss how to partner more effectively with clients to achieve maximum results from limited resources.

Moving Graphics: The Story of Communication through Time-based Design [Motion graphics]
Wednesday, October 10 2:15–3:30 p.m.
Jakob Trolläbck, founder and creative director, Trolläbck + Company
In static form, graphic design makes a statement through a singular expression. When it is done well—and the idea and execution are inspired and original—it can motivate people to act. However, designers have very little control over how a static message reaches audiences. Once you introduce a time axis to the equation, you completely alter the premise. Instead of simply making a statement, you have the possibility to explain it. It becomes a story, a message unfolding over time, which can have a very strong emotional impact on the audience. For moving design to be powerful, the story has to matter. An emotional connection is necessary if you want to hold attention and make people care about your message. This session shows examples from the rich history of design in motion and discusses the thought process behind the emotional messages.

Pricing Your Work [Practice management]
Tuesday, October 9 11:00 a.m.–12:15 p.m.
David C. Baker, president, ReCourses, Inc.
If what you think the client will pay is the primary determinant of your pricing, take a few minutes to completely rethink your approach—what options you really have, how to determine the appropriate hourly rate and markup structure, how to overcome objections, the appropriate goals of your pricing and how to present pricing to the client. By taking an inside look at data from more than 600 firms, David C. Baker will help you understand and incorporate best practices instead of starting from scratch.

Redesigning Coke [Global design]
Wednesday, October 10 11:00 a.m.–12:15 p.m.
David Butler, vice president of global design, The Coca-Cola Company
Coca-Cola has over 3,000 products, 450 brands, is local in over 200 countries and has close to a million employees. Managing consistency and scale requires a holistic approach to Design. We’ll double-click on how we think and what we do with design in redesigning Coca-Cola.

Secrets of Typographic Success [Typography]
Wednesday, October 10 2:15–3:30 p.m.
Allan Haley, director of words and letters, Monotype Imaging
Great typography can be a lot easier to create if you know the “Secrets of Typographic Success.” This affinity session will expose those secrets for all to see. You’ll learn how to surprise and delight the reader with type, how to create involvement, when a change in typographic paradigm is appropriate, how to use type to engage an audience—and many more secrets to typographic success. Even those who are typographically challenged will walk away with a new sense of font-confidence. You’ll learn the secrets of creating typography that has passion, soul and verve.

The Art and Science of New Business Development [Practice management]
Tuesday, October 9 2:15–3:30 p.m.
Terry Lee Stone, design management consultant and writer/educator, The Office of Terry Lee Stone
How does the design industry actually handle new business growth and acquisition? What are the most successful design firms doing to not just survive, but thrive in this economy? This session is an overview of some best practices in the marketing, promoting and selling of graphic design. What really works with clients? How do you get new clients? How do you grow them? And how to you keep your design business evolving to be attractive to clients in ever-changing times? Terry Lee Stone will look at effective techniques that can be implemented in your design practice.

The End of Problem Solving [Social responsibility]
Wednesday, October 10 11:00 a.m.–12:15 p.m.
Brian Collins, chair and chief creative officer, COLLINS:
Using the global water crisis—and innovative efforts being made by INDEX: and AIGA to help address it—as an example, Brian Collins will argue that designers should not be problem solvers, but problem makers. He will highlight grassroots as well as large-scale projects to illuminate the changing role of the designer, and the opportunities that have arisen as the craft has transcended the service role it has traditionally played. With the ever-decreasing cost of creating innovative solutions and prototypes, the potential for designers to make significant strides is greater than ever before. Collins will speak to the importance of creating an architecture of participation, so that this ever-burgeoning potential may be fully realized. His presentation aims to create a dialogue on how designers can best use their newfound powers and influence.

The Living Design Principles [Sustainability]
Tuesday, October 9 11:00 a.m.–12:15 p.m.
Gaby Brink, founding partner and executive creative director, Tomorrow PartnersPhil Hamlett, director of graduate graphic design, Academy of Art University
A 2009 AIGA survey reveals that designers are overwhelmingly convinced of the importance sustainability holds for the future of the profession as it continues its meteoric rise in the public’s consciousness and becomes integral to business strategy, practice and public policy. Sustainability simultaneously presents design’s greatest challenges and greatest promises. The AIGA Center for Sustainable Design (CFSD) is developing a dynamic framework comprised of evolutionary principles, best practices, tools, resources and actionable guidelines—living design principles. CFSD co-chairs Gaby Brink and Phil Hamlett invite you to an interactive session as they demonstrate how designers can lead the way to integrating this defining issue of our era into the bloodstream of our greater culture. “Design is the answer. Now is the time. Join the conversation.”

Transcendental Type: The Power of Nuance in Logotype Design [Medalists and legends]
Tuesday, October 9 11:00 a.m.–12:15 p.m.
Doyald Young, graphic designer, typographer and author
Ever wonder why a seemingly plain logotype can shine with definitive character? Master designer Doyald Young will discuss how minor changes and subtle refinements to a font can create a logotype of greater distinction. Using case studies from his own portfolio, Young will offer tips and tactics that harness the power of typographic nuance, helping designers create unique logotypes that transcend the limitations of available fonts on the market, resulting in a more distinctive graphic identity.

Wisdom of Communities; Inspiring Communities [Interaction design]
Tuesday, October 9 2:15–3:30 p.m.
Jim Coudal, president, Coudal PartnersLiz Danzico, chair, MFA Interaction Design, School of Visual ArtsJane Mount, product strategist, designer, entrepreneur and artistDerek Powazek, web designer and consultant, MagCloud, and author and editor, Fray
Communities are growing up all around us. As the concepts of “crowdsourcing” and “curating” become part of our vocabulary, how must designers thoughtfully consider their communities? Communities could once be defined by recognizable boundaries such as affiliations and locations, but what happens when a group grows up organically around something else? We talk to three veterans of online communities about curating for the wisdom of many inspiring communities, and how these communities parallel and challenge our notion of how groups and relationships form.

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