Archived on August 20, 2012. Visit for more information.



Memphis—there’s really no other city like it. From legendary music that changed the world to a thriving design scene in the heart of downtown, Memphis is a city that continues to influence American culture. Take advantage of all the city has to offer by attending a music-focused Memphis mojo tour and get to know more about the Memphis design scene on a studio tour.

Memphis mojo tours

Thursday, October 8
8:30 a.m.–1:00 p.m.

Price: $99 per tour

Tour the legendary Sun Studio and Stax Records or the must-see Graceland, home of Elvis Presley. Local musicians serve as tour guides and promise to entertain with stories, history, comedy and live music along the way. Tickets include a light breakfast at the Memphis Cook Convention Center, bus transportation throughout the day, insights into Memphis’ musical history, and platinum access to your choice of Sun Studio and Stax Records or Graceland.

Mojo tour A: Sun Studio and Stax Museum of American Soul Music [SOLD OUT]

One of the most famous recording studios in the world, Sun Studio is where the blending of blues and country music came together in the big bang of rock ’n’ roll. Founded by Sam Phillips in 1950, this studio became the heart of the Memphis sound. See exhibits relating to the artists who recorded here, including BB King, Carl Perkins, Howlin’ Wolf, Johnny Cash, Roy Orbison and, of course, Elvis.

The Stax Museum of American Soul Music, located at the original site of Stax Records, pays tribute to all the artists who recorded there, including Otis Redding and Isaac Hayes, with a collection of more than 2,000 interactive exhibits, films, artifacts, items of memorabilia and galleries designed to keep Stax alive forever. Because it is the only soul music museum in the world, it also spotlights America’s other major soul music pioneers, including the sounds of Muscle Shoals, Motown, Hi and Atlantic Records, spotlighting the contributions of such soul pioneers as Ike and Tina Turner, Aretha Franklin, The Jackson Five, Ann Peebles, Al Green, Sam Cooke, James Brown, Ray Charles and many others.

Mojo tour B: Graceland [SOLD OUT]

The second most-visited home in America, Graceland is legendary. Elvis Presley bought the home when he was 22 years old and owned it until his death in 1977. Graceland takes you on a one-of-a-kind journey through Presley’s humble beginnings and rise to superstardom, with up-close and personal looks at the entertainer who changed music and American culture forever. You will experience rock ’n’ roll through videos, photos, personal artifacts, movie memorabilia, stage costumes and much more. Your guides will educate and entertain on board the buses, and you will have three hours on site to see Graceland and all it has to offer.

Studio tours

Thursday, October 8
Tours of each studio are offered at 12:30 p.m., 1:30 p.m. and 2:30 p.m.

AIGA member price: $25 per studio
Nonmember price: $40 per studio

Downtown Memphis boasts myriad cultural attractions including the National Civil Rights Museum at the Lorraine Motel, Cotton Row and world-class barbeque. Downtown is also home to diverse pockets of creative advertising and design firms that add to and carry on the voice of the Memphis culture. Visit one, two or all three of the studios opening their doors to “Make/Think” attendees.

Tickets for each tour include Memphis-style cooking (mm, barbecue!), refreshments, a presentation, Q&A and studio tour. Although the three studios are within a two- to three-block radius and only about seven blocks away from the Memphis Cook Convention Center, a trolley pass is also included with each studio tour registration. Take the opportunity to hop on and see the Civil Rights Museum, Beale Street, the famous Peabody Hotel (yes, there are really ducks in the lobby) and walk the legendary streets of Memphis.


archer>malmo is the largest advertising firm in Memphis. Located inside the historic Memphis Cotton Exchange Building, see why they are one big happy family, and experience the amazing creativity that flows from within.

Red Deluxe

Advertising powerhouse Red Deluxe is known for its innovative, cost-efficient programs produced from a beautiful office space on Front Street in the heart of downtown Memphis. Learn how they live up to their motto and “make bold progress refreshingly easy.”


Located in Pembroke Square, the award-winning ODEN is a tight group of more than 40 people dedicated to finding the simple truths within a brand and persuading others to believe. ODEN is also the design team behind the “Make/Think” conference identity.

FedEx Hub Tour [SOLD OUT]

Thursday, October 8
10:30 p.m.–1:00 a.m.

Friday, October 9
10:30 p.m.–1:00 a.m.

Participants are granted an exclusive view of the FedEx Memphis World Hub, where millions of packages are moved through a highly sophisticated conveyor system, on the way to their final destinations. Transportation provided; buses will depart from and return to the Memphis Marriott. Tickets are only available to registered "Make/Think" attendees.

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