Archived on August 20, 2012. Visit for more information.



Pre-conference workshops

Thursday, October 8
1:30–3:30 p.m.
Memphis Cook Convention Center

Get your conference experience started off right by attending a pre-conference workshop. Choose to participate in one of the three concurrent workshops to enhance your practice and learn new management skills you can take back to the real world. Whether you're an in-house designer, just out of school or have years of experience under your belt, you'll be able to apply the strategies you learn to benefit both you and your company.

In-house: In-come [SOLD OUT]

Andy Epstein, invangelist and head, AIGA In-house Design; Jeni Herberger, founder, Jeni Herberger Creative Concepts, and co-founder, Big Fish; Michael Lejeune, creative director, Metro

The process of creating and implementing a successful financial model for an in-house team is fraught with bureaucratic, political and logistical challenges. The fact that designers may not have the proper training and experience to address these challenges makes it all the more critical for them to enter into a dialogue on best business practices, implementation strategies and real-world sustainable financial models. This session is designed to provide practical advice on how to determine and adopt an appropriate financial model, the development of budgets that truly meet departmental needs, and where and how to find the money needed to create and maintain a sustainable in-house creative enterprise.

Stronger Leadership, Stronger Business: Staffing and managing your team for success [SOLD OUT]

Emily Ruth Cohen, consultant to creative professionals

Wondering how to build and leverage your team and better optimize creativity, profitability and operational systems? In this workshop, learn how to assemble your staff for optimized creativity and profitability through a mix of effective management models. Emily Ruth Cohen, consultant to creative professionals, will explore organizational and inspirational systems and tools that ensure a motivated and dedicated staff. Cohen will also provide recommendations on employee roles, team morale, client and project management and the hiring process.

Management by Design: How to Have Fun, Make Money and Run Your Projects Effectively [SOLD OUT]

Emily Carr, assistant studio manager, project manager and brand strategist, Gensler

Are you looking for that elusive solution for running projects with less stress and more organization? The solution is different for every project, team and client. Learn how to leverage the assets of your firm, the culture of your client and the strengths of your team members to run projects effectively. Emily Carr, project manager and brand strategist at Gensler, will speak to commonalities and “lessons learned” that can be applied regardless of the size or budget of your project and/or client. She will also review best practices for pricing, time management, organizing and evaluating the proposal process and motivating teams throughout the project lifecycle.

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Adobe workshops

Exploring Creative Suite 4 [SOLD OUT]

Adobe breakfast workshop
Friday, October 9
7:15–9:00 a.m.
Memphis Cook Convention Center

Just when you wonder how Adobe engineers could possibly think of new features for Photoshop, Illustrator, InDesign, and Acrobat… along comes CS4, with great increases to productivity and ease of use. Join Claudia McCue over a complimentary breakfast to learn everything you need to know about this fascinating software application. This event will be very interactive with lots of Q&A! Have technical questions? Jot them down ahead of time so we can address them during the session.

Preparing for the Future of Design [SOLD OUT]

Adobe lunch workshop
Friday, October 9
12:15–2:15 p.m.
Memphis Cook Convention Center

Join the Adobe director of product management, Will Eisley, over a complimentary lunch. Eisley will share Adobe’s vision for design, shifts in how to approach design, emerging workflows involving new media, and key skill sets designers are embracing as they ready for the fast-changing future of design.

Adobe workshops are only open to registered “Make/Think” attendees and are offered at no additional cost.

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